"Beauty is a monster, a bloodthirsty divinity that must be satisfied with continuous sacrifices."

Almudena Grandes writed it in the scandalous novel "The Ages of Lulù". How to contradict her if beauty become a collection of several laborious actions, often worthless and stressful, that consume a woman with persistent anxiety and fear of time passing relentless, who doesn't want to understand that self confidence is knowledge, serenity, and costant beauty care as a gratifying moment for herself and for the world and so consciousness of herself.

Another path exists for the woman who understand the spirit of that beauty.

Natural, but always with an edge: the science applied with conscience. Today nature is a business but the naturalness is an old lifestyle that is proving increasingly valuable: the ancient wisdom that combines physical hygiene with mental health, the daily good habits with love for ourselves.

Beauty as prevention, cosmesis as art, nature as basic principle: this is the most efficient method to build beauty. Without stress. Without useless artifices. Always being careful at big, small, things. "We are what we eat" recites the Zen and with this viewpoint we can't talk about diet anymore. "Water has so many virtues and it's good for everything" said Confucius and so cleansing ritual become almost prayers. "Teach us to care and not to care, teach us to sit still" writed Eliot in “Ash Wednesday”.

Therefore: be familiar with yourself to fight your own conflicts, accept with grace the inevitable changes delivered by time, do not suffer passively the modish or the clumsy attempts whose doesn't know what to do, especially love yourself and the others.

Founded on this principle of knowledge, tolerance, conflict without acrimony, and serenity combined with the certainty of a scientifically accurate cosmetic analysis, has been designed the philosophy of the line Kallèis.

Kallèis for a woman who conceives beauty as ethics, and not like a monster. Beauty as external self care always tied to the intimate and deep interior self, that doesn't deny the charm of a well groomed and loved skin, but that doesn't make this the center of his life, having care for herself, love of herself and of those are around her.

Aerial view of the excavations.

Reconstruction of the Cosmetics Workshop: the numbers indicate the different rooms in which occurred the production of cosmetics.

Mortar stone for grinding active, signed with the hieroglyphic cartouche bearing the names of Cleopatra and Antony.

Why man as human being has began to "make up" the face and the body from the dawn of time, why this primitive ornament has been trasformed in cosmetics, are questions that no one has ever been able to answer clearly and definitively.

Beyond the secular distance and the historical periods, I think the attention to beauty is eternal and eternally modern, in a word, I think that the human soul isn't changed through these centuries that seem far away but according to Biology represent a very short life cycle on Earth.

I think about how much we owe to Nature in teaching and even in active substances, both too often forgotten, empirically applied for centuries, but just now scientifically recognized.

I think about the Roman Baths of Bath in England, built by the Romans, but still functioning, and the far birth of thermal spas as place of healthcare, relaxation and beauty rituals.

I think about the Cosmetics Workshop of Cleopatra, recovered in Ein Gedi, on the shores of the Dead Sea, in 1984.

This "workshop" of cosmetics archeology appeared very interesting for the discovery, relatively easy but safe, of remains of vegetable oils such as Foenum graecum, now rediscovered as an excellent anti­aging, and even more by the presence of the already extinct specie of sugar cane, which still yields the glycolic acid, first in the series of α­Hydroxy acids.

The rediscovery and the cosmetic use of AHA has recently formed an essential stage for the care and beauty of the skin: the α­Hydroxy Acids are, more poetically, called fruit acids, and many of them are really part of of fruit, for example, the acid malic acid content in apples.

Fruit acids have the property of exfoliating skin and removing aged keratinocytes, which give an image "dusty" and a sickly of the face, as well as allowing fast but safe absorption of precious additives.

The thought then runs to Cleopatra, the legendary queen who certainly used them.

The Tantra of Shaktisangama composed and sang 1000 years ago, gives us the concept of precious beauty of woman that is a balance of self and body: once again there is the idea of beauty as ethics.

And again the legend, probably truth of the daily bath in donkey milk of Poppea and in general of the Roman ladies: milk contains high percentages of the lactic acid; now primary in modern cosmetics that gently exfoliates the skin donating silky and healthy complexion.

I find this comparisons of archaeo­cosmetics fascinating and precious: many other substances such as the essential oils or the Jojoba oil used by Native Americans, remind us how the man knew and applied a constant and modern care of its own aspect and beauty, in tune with today's man.

Kallèis presents between its elements many ancient active and this is part of its philosophy: don't forget the roots, but made them scientifically own as further attraction for the modern woman that will turn them into own, like Cleopatra and Poppea, or Nefertiti , with a hint of mystery that comes from centuries.

Using Kallèis means love for beauty, but all kind of beauty, from nature to a child, from a sensitive soul to an artwork or music that touch us. But it also means a personal moment of relaxation and slow serenity in this busy world, finding ourselves:

"Slowness doesn’t mean the incapacity to adopt a faster pace. It recognizes the desire not to rush the time, not to allow to get upset by it, but also increase our ability to welcome the world and not to forget ourselves on the way."

Pierre Sansot

"There is more to life than simply increasing its speed."